ECRS is forging winning partnerships with grocers across the United States and beyond. Learn how a rapidly-growing natural grocer in California is using CATAPULT to build a devoted customer base that keeps coming back.
In this introduction to a five-part series, viewers can learn more about what makes this Southern California-based natural grocer special.
- Erewhon’s origins tie back to the work of natural foods advocate and macrobiotic master, Michio Kushi.
- Kushi started the first Erewhon store in the early 1960s before the store moved West.
- Tony Antoci bought the store in 2011, expanding from one to four locations.
“One of our slogans is ‘If it’s here, it’s good for you.’ We’ve gone to great lengths to make sure our ingredients are safe for you. We’ve made sure that it doesn’t have artificial ingredients, coloring, or additives. Our customers feel confident when they come here. That’s probably one of the biggest things. And it’s the experience. Erewhon is an experience.”
For additional videos in this five-part series, please read the Erewhon Natural Markets success story.