Boston Retail Partners’ 2019 special report on Personalization has arrived. The findings paint a picture of a retail industry that’s changing rapidly with an expansion in digital functionalities. Those digital functionalities will increase the amount of personalization necessary in retail marketing and sales.
The blending between traditional commerce and e-commerce is resulting in a convergence that’s helping rather than hurting proactive brick-and-mortar retailers.
Consumers are looking for personalized experiences and they’re going to be key to successful loyalty marketing moving forward.
“Retailers must infuse digital features into the store environment to exceed customer expectations, compete more effectively and offer a more complete and personalized shopping experience.”
Here are few findings you can expect to read more about within:
- 37% of survey participants have the capability to identify their customers prior to checkout while 20% can’t identify customers until after checkout or not at all
- 53% indicate that personalization is one of their top customer engagement priorities for 2019
- 48% currently offer personalized rewards based on customer loyalty and another 30% plan to offer this within two years
Download this whitepaper to review the rest of the findings and learn more about the current state of personalization in retail.